This Classic, French Girl–Approved Mascara Is All You Need for Flirty Lashes

One thing all beauty lovers can bond over is how difficult it can be to fall in love with a makeup brand that continuously offers high-quality products at scarily high prices. While there are a number of heritage brands that have remained in reach of the “average” consumer through accessible price points, there are a few whose formulas have stayed unaltered in the face of increased production demand over time. As a beauty editor, I pay special attention to the brands that set themselves apart from others, taking note of which core products never fall out of style.

Enter Lancôme—a Paris-based brand offering elevated makeup, skincare, and fragrance essentials since 1935. While Lancôme’s extensive product selection has become world-renowned, the brand remains focused on its French roots. It’s no wonder the fashion-forward French crowd flocks to it during their pharmacy shopping sprees. The brand’s mascaras, especially, are second to none, offering formulas that boost the the length and volume of natural lashes with astonishing longevity.